SERVICE DESIGN
Business Analysis and Product Creation
Goal:
Analyzing Internal and External Factors to Uncover Business Growth Opportunities and Drive Product Innovation.
Context:
This project aimed to assist a nonprofit organization in redefining its business strategy and identifying new product opportunities. The initiative focused on addressing donor engagement challenges and aligning internal processes with evolving market demands.
Challenges Addressed
Undefined donor profiles
Lack of strategic business direction
High donor churn and customer loss
Approach
Business Analysis:
Defined OKRs to align efforts with organizational goals.
Performed SWOT analysis and applied the Golden Circle methodology to uncover core values and opportunities.
2. Context and Audience Analysis:
Conducted benchmarking to understand market trends.
Developed detailed personas for NGOs and donors to guide strategy.
Mapped user journeys and service blueprints to visualize processes.
3. Solution Development
Brainstormed ideas and evaluated them using an effort-versus-impact framework.
Created a heatmap to compare potential solutions, ensuring data-driven decision-making.
Presented findings and next steps to the client.
DESIGN ARTIFACTS REQUIRED FOR THIS PROJECT: Personas | Research | User Journeys | Service Blueprint | OKRs | Golden Circle
The methodology and outcomes were further enhanced by iterative feedback, resulting in a structured approach to unlocking business opportunities while prioritizing user needs.
Note: Due to NDA restrictions, specific solutions and results from this project cannot be shared.