01 · Product Design · Co-founder
01 · Product Design · Co-founder
Overview
Most wellness apps tell you what happened to your body hours after the fact. Seemira was built on a completely different premise: detect a nervous system shift the moment it happens, meet the person in that moment, and guide them through a real recovery.
As co-founder and sole product designer, I shaped the full experience from thesis to launch. Every screen, every word, every decision about what not to include.
The experience
The core loop was the hardest design problem. How do you meet someone who is already stressed, without adding more friction? Every screen had to earn its place.
Detection
Intervention
Guided breathing
Weekly overview
Design decisions
The clearest product decision we made: the Watch detects, the phone acts. No data dashboards, no passive logging. Each device has one job. This architecture shaped every screen that followed.
Three screens before access. No skip button. Each screen earns the next permission by explaining exactly what Seemira reads and why. Trust before access. Every word went through multiple rounds.
The notification that reaches you during a stress moment had to feel like a hand on your shoulder, not a fire alarm. Copy, timing and tone were iterated until it felt gentle and unmissable at the same time.
$39 per year, locked forever. A physical book by Dr. Sula Windgassen unlocked after two months of use. The design avoided urgency tactics entirely. Value over pressure.
"The earlier you interrupt the rise, the more able your body is to regulate."
Dr. Sula Windgassen
Head of Applied Psychobiology
It's All in Your Body · Pan Macmillan 2026
Early testers
of early testers say Seemira meets a critical unmet need
"I've never seen anything quite like this."
Rebecca · London"I started noticing moments before I even got the notification."
Talia · San FranciscoMy contribution
Defined the core loop, platform split between Watch and phone, session naming, state language and post-launch roadmap across six phases.
Every screen in Figma. Onboarding architecture, permission flows, paywall design, breathing interface, recovery summary and settings.
App Store screenshots, Tally form setup, custom domain configuration, RevenueCat paywall integration and Slack triage system.
Design artifacts
